Nurturing Corporate Ties Through Flowers
Over six years, we've learned that successful business gifting isn't about flawless arrangements—it's about mastering the subtle art of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2021, a recurring complaint from corporate clients kept surfacing: "Lovely blooms, but they arrive after the meeting." That moment made us realize we weren’t just placing flowers—we were shaping moments that could influence professional relationships.
The Timing Revolution We Stumbled Into
Our breakthrough emerged when a worried client faced an earlier meeting in 2024. Their key investor discussion was advanced by three hours, and they required deliveries arranged accordingly. Rather than saying "impossible," our team developed what we now call "flex-timing"—arrangements designed to look perfect whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements featuring several peak moments across the day, so the blooms never appear to be sitting idle."
Our Approach to Troubleshooting
We crafted this method after seeing well-meaning gifts spark uneasy moments rather than meaningful bonds.
The Context Discovery Phase
We learned the lesson the hard way when a client's celebratory arrangement landed amidst a tough restructuring announcement. Now we pose questions florists typically skip: What's going on in your business at the moment? What's the mood you're dealing with?
Recent example: a client aimed to mark a partnership but noted their partner company was facing a family tragedy. We moved from festive celebration to considerate support—same partnership recognition, but a very different emotional tone.
The Practical Reality Check
Gorgeous bouquets that are hard to sustain become awkward within days. We learned to design for real office settings—air conditioning, varying lighting, busy receptionists who might forget to water.
Our 'office-hardy' picks feature flowers that dry gracefully rather than wilt dramatically, and arrangements that still look intentional even after a hectic week.
The Follow-Through Innovation
We found the true impact comes after delivery. A client noted that visitors were inquiring about their flowers weeks later, still looking fresh. That's when we realized we weren't merely sending gifts—we were sparking ongoing conversations.
Now we add discreet care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to preserve that polished look year-round.
The Minds Behind the Method
We're not your traditional florists, and that may be why our approach yields results. With roots in business consulting and hospitality leadership, we view gifting as relationship strategy, not merely decoration.
Avery Collins
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Avery brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Originating in business consulting, he realized that strong partnerships often hinge on thoughtful gestures that many companies miss entirely. Jordan specializes in timing, cultural nuances, and the delicate art of building business relationships through meaningful gifts.
